Arbitrage Creatives: Everything You Need To Know To Get Started.

We often come across beginners who don't fully understand why creatives are needed or how to make them. That’s why we’ve put together a short guide with practical tips on creating creatives for your first tests.

If You're Making Creatives Yourself:

1. Choosing an Offer and GEO

The process should always start with selecting the right offer and GEO. This combination determines not only what your creative will look like, but also how well it will perform.

Let’s break down why this is important and how to approach the choice wisely.

• Offer — the product you’ll promote.

• GEO (geography) — the country or region you’ll target with traffic.

Together, they form what’s called a “bundle,” and the more logical and appropriate this bundle is, the better your chances of success.

Example: If you’re promoting a “joint pain relief” product to a young audience in Japan, even the best-quality creatives won’t work — simply because the audience and product don’t match.

When choosing an offer, ask yourself:

• Who is the target audience for this product?

• What are their pains and desires?

• Do I know how to visually show the problem/solution?

• Are there available references, reviews, or materials?

• Will this offer pass moderation in the needed ad networks?

Tip: In the beginning, choose simple and easy-to-understand offers — health products, weight loss, anti-aging, etc. These trigger emotional responses and are easier to translate into effective creatives.

GEO affects everything: tone of messaging, visual style, even color choices.

For example:

• In Latin America, people love bright colors, expressive emotions, and “loud” advertising.

• In Europe, audiences prefer more reserved messaging and clean design.

Here’s what to consider when selecting a GEO:

• Living standards: This impacts average purchase size and product type (cheap vs premium).

• Mentality: In some countries, fear-based messaging works. In others, humor and lightness are more effective.

• Competition level: Tier-1 countries (USA, Germany, Canada) are more competitive and have stricter moderation. Tier-3 (India, Vietnam, LATAM) are easier to enter but may have lower conversion rates.

• Language: You need to know the language or be able to adapt the creative properly.

Tip: Start with Tier-2 GEOs — they offer a good balance between cost, quality, and moderation difficulty.

The right choice of offer and GEO is 50% of a creative’s success. Without a clear understanding of what you're selling, to whom, and where, even the most beautiful banner will flop.

Don’t rush into design. First, build a strong foundation. Then, pick up Figma, Photoshop, or a mobile editor and launch your creatives.

2. Finding Examples (References)

A reference is an example of a live creative that helps you:

• Understand which visuals and texts perform well

• Catch the style, tone, and mood

• Use as a structure base for your own banners or videos

• Get inspired and adapt for your bundle

References aren’t for mindless copying — they’re for understanding the market and building your strategy.

Before creating a creative, check what’s already being run for your offer in the relevant country. You can use SPY tools or free options like Facebook Ad Library.

Important: Use the right keywords in the target GEO’s language. For example, for a weight loss offer in the U.S., search “weight loss” or use the name of a celebrity or doctor to get tons of relevant examples.

References are your intel. Don’t create blindly — check what’s already working and adapt it. Even 10 minutes in Facebook Ad Library can save you hundreds of dollars in testing.

Use your head, analyze the market, and your creatives will start hitting the mark.

3. Analyzing the Prelander and Audience

You can create the most visually stunning banner or video, but if it doesn’t match your prelander (pre-landing page) or doesn’t “click” with your audience — you’ll waste your budget.

Before you start designing your creative, understand two things:

1. What your prelander shows (and how it presents it)

2. Who exactly your target audience is (and what matters to them)

These two elements are the foundation of any strong creative.

How to analyze your prelander properly:

• Who is at the center of the story?
  Celebrity, doctor, anonymous person? — Use this character in your creative.

• What’s the main message?
  Example: “No diets worked” → your creative should emphasize that this solution works without diets.

• What’s the style?
  If the prelander looks like a news article, the creative should feel like a news story: newscaster, headlines, news bars.

• What visuals are used?
  Choose similar photos, colors, and styles. This creates a seamless “story” between ad and landing page instead of a jarring disconnect.

4. Variety of Approaches

For your first test, prepare several variations — 3–5 banners and 1–2 videos. Use a couple of ideas from SPY tools and a few based on your prelander.

Also, prep different text versions. Use copy that’s already proven to work, but soften harsh or exaggerated claims to pass moderation.

5. Gathering Materials

Use YouTube, TikTok, Instagram, Google. Collect videos, photos, testimonials — anything that helps visualize the product.

Think creatively: instead of searching “knee pain,” try “home remedies for joint pain,” etc.

6. Anti-Detect Browser — Protection from Tracking and Bans

Anti-detect browsers like MoreLogin and traffic arbitrage creatives go hand in hand — especially in the gray/black markets (like nutra products).

Here’s how they work together:

MoreLogin simulates unique user devices by spoofing browser fingerprints (user-agent, canvas, WebGL, GEO, language, etc.) to:

• Bypass anti-fraud systems of ad platforms (Facebook, Google Ads, etc.)

• Create multiple accounts without linking them

• Launch ads from different “clean” profiles, even if one gets banned

Without MoreLogin, your creatives get banned fast.

Platforms like Facebook/Google quickly detect misleading creatives (e.g., fake income promises) and block accounts. Anti-detect tools let you run campaigns from many profiles, avoiding detection.

Example:
You launch a creative for a “lose weight in 7 days” offer (which violates FB policy). On a regular browser, your account is banned within a day.
With MoreLogin, you have 20 accounts in different countries testing different headlines, visuals, and landers.

7. Creating Creatives

Videos:
Length — from 10 to 40 seconds, ideally 15–25 seconds. Start with a bold visual or jump straight into the problem. In some cases, you can use deepfakes or voice synthesis to include a celebrity or deliver content in a “news report” format.

Banners:
The key is simplicity, clarity, and real-life photos. Avoid glossy models or overly complex designs. Candid, everyday-style images perform better.

8. Texts and Moderation

Avoid trigger words:

• “Pain” → say “discomfort”

• “Wrinkles” → say “skin changes”

Don’t use images showing nudity, anatomy, painful emotions, etc. If necessary, blur or mask any sensitive elements. Colors should not be overly bright or aggressive.

If You’re Ordering Creatives from a Studio:

1. Preparation

Do everything as if you were creating the creatives yourself:

• Choose the offer and target GEO

• Study the prelander

• Collect references

This groundwork is essential even if someone else is producing the creative.

2. Creative Brief (Technical Specification)

This is a crucial step. Even for your first test, it’s important to clearly explain what you want. Be sure to include:

• Topic and offer

• Target country and language

• Number and format of creatives

• Examples of angles (from prelanders and spy tools)

• Link to the offer and affiliate network restrictions

Example Brief:

• Topic: Weight Loss

• GEO: Ukraine, Language: Russian

• Format: 5 videos (up to 20 seconds), 5 banners

• Platforms: Facebook, Google

• Angles: 2 videos and 2 banners using a celebrity, the rest — up to the studio

• Offer: ketoGo

• Audience: Women aged 35–40

• Restrictions: No politicians, no product images, no aggressive creatives

Conclusion

Creating creatives isn’t just about “making a banner.”
It’s about analysis, forming hypotheses, testing, and adapting.
A strong creative is one that speaks the language of your audience, aligns with the prelander, and stands out in the feed.

Don’t be afraid to experiment — but do it with a clear understanding of:
Who you’re targeting,
What you’re promising, and
How naturally it all comes together.